It’s good to see that the hospitality and tourism industries are being encouraged to do their bit to help the 1 billion people around the world who still don’t have access to clean, safe drinking water. A new campaign, Whole World Water, (WWW) due for its official launch in New York this August, has been set up by founders Karena Albers and Jenifer Willig to encourage spas, hotels, resorts and restaurants to filter, bottle and sell their own water to their customers. 10% of the proceeds from each bottle of water sold will go to WWW to invest in clean water projects across the globe.
Our Friends of Glass client will be delighted to learn that WWW is an enthusiastic supporter of glass too. Specially-commissioned glass bottles, 100% recyclable and reusable have been created by WWW in a bid to help reduce the eye-popping 30 billion plastic bottles still being thrown away each year.