When Green Becomes Gold

5 Tips Every Food & Drink Brand Should Know

New research* has revealed that food and drink producers could benefit from an £837bn* opportunity by making their brands’ sustainability credentials clearer.

This remarkable figure features in a report by Unilever which shows that one third of shoppers chose brands which they believed were doing good for the environment or society. Furthermore, 21% of consumers would choose a brand if their positive impact on society or the environment was clearer on its packaging. Continue reading

6 Ways to ‘Hygge’ Your PR

shutterstock_272074001As the nights draw in, the Danish word ‘Hygge’ seems to be everywhere at the moment. Difficult to translate exactly into English, it’s essentially about creating a feeling – a warm glow, a sense of togetherness and everyday contentment.

This trend for all things ‘Hygge’ got me thinking about good PR and how PR tools used in the right way can help create a connection with those you are trying to reach. So here’s six ways that will help put the ‘Hygge’ into your public relations: Continue reading