Measuring for PR Success

If PR success was measured by the amount of publicity one receives then Teresa May would be doing very well indeed. Except of course, the reality is rather different. There’s an old saying that goes ‘all publicity is good publicity’ but this couldn’t be further from the truth. The wrong sort of publicity can ruin reputations and end careers. And sometimes the job of a PR professional is to keep their clients out of the news, rather than in it. Continue reading

When Green Becomes Gold

5 Tips Every Food & Drink Brand Should Know

New research* has revealed that food and drink producers could benefit from an £837bn* opportunity by making their brands’ sustainability credentials clearer.

This remarkable figure features in a report by Unilever which shows that one third of shoppers chose brands which they believed were doing good for the environment or society. Furthermore, 21% of consumers would choose a brand if their positive impact on society or the environment was clearer on its packaging. Continue reading

Why Expecting the Unexpected Saves Your Event (& Your Hair)

event organiser For planning-obsessives like myself, when putting on an event for a client, nothing makes me happier than working through a plan of action and ticking each item off as it gets sorted. But no matter how detailed the plan (and believe me, if it was an Olympic sport, I’d definitely be a contender), the one thing I can be sure of is that something unexpected will happen that is not on the list.
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Do Awareness Dates Have Value?

calendar imageHave you ever wondered why there are so many Awareness Days or Weeks? With over 800 of these celebrated each year in the UK alone, it’s easy to get a little jaded about them. The subjects they promote range from serious issues such as National Mental Health Day and Make A Will Week to the more frivolous National Chocolate Week. But why bother with them at all? Continue reading

Is Beef Costing Us the Earth?

CowThe latest report from the Intergovernmental Panel on Climate Change (IPCC) stresses the need for us all to act now to avoid run-away global warming. But as Governments debate and disagree on what form of action this should take, as individuals, what can we really do now that will make a difference? We know driving less, flying less, and insulating our homes better will help cut C02 emissions, but perhaps the choices about the food we eat have a role to play too.
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