Measuring for PR Success

If PR success was measured by the amount of publicity one receives then Teresa May would be doing very well indeed. Except of course, the reality is rather different. There’s an old saying that goes ‘all publicity is good publicity’ but this couldn’t be further from the truth. The wrong sort of publicity can ruin reputations and end careers. And sometimes the job of a PR professional is to keep their clients out of the news, rather than in it. Continue reading

Is the Press Release Dead or Just Misunderstood?

Reading yet another blog post on the death of the press release recently got me thinking – is the press release really redundant? The idea that it’s no longer relevant in the digital age is a valid point. Many journalists groan at the thought of them, mainly because of the hundreds they receive every day. However, while the idea of a press release might seem old fashioned in today’s quick fire PR landscape, it’s too soon to write it off completely – here’s why. Continue reading

When Green Becomes Gold

5 Tips Every Food & Drink Brand Should Know

New research* has revealed that food and drink producers could benefit from an £837bn* opportunity by making their brands’ sustainability credentials clearer.

This remarkable figure features in a report by Unilever which shows that one third of shoppers chose brands which they believed were doing good for the environment or society. Furthermore, 21% of consumers would choose a brand if their positive impact on society or the environment was clearer on its packaging. Continue reading

5 Signs it’s Time to Invest in PR

microphoneBusinesses are communicating all of the time – whether they are aware of it or not. By taking charge of how and when you communicate, such as through a structured PR campaign, you can help your business stand out from the crowd and create an image that’s right for you.

Here’s five signs that say it’s time to put yourself into the driving seat of how effectively you communicate: Continue reading