Recently, I’ve met several amazing start-up food and drink companies who have hatched interesting and original products, from innovation in teas, sauces and marinades, to healthy snacks and ethical spirits. This got me thinking about the following pointers every start-up needs to know about PR.
If PR success was measured by the amount of publicity one receives then Teresa May would be doing very well indeed. Except of course, the reality is rather different. There’s an old saying that goes ‘all publicity is good publicity’ but this couldn’t be further from the truth. The wrong sort of publicity can ruin reputations and end careers. And sometimes the job of a PR professional is to keep their clients out of the news, rather than in it. Continue reading
Reading yet another blog post on the death of the press release recently got me thinking – is the press release really redundant? The idea that it’s no longer relevant in the digital age is a valid point. Many journalists groan at the thought of them, mainly because of the hundreds they receive every day. However, while the idea of a press release might seem old fashioned in today’s quick fire PR landscape, it’s too soon to write it off completely – here’s why. Continue reading
The tax affairs of the rich and powerful in the headlines this week had me thinking about the issue of trust – that most precious of assets that takes time to win yet only moments to lose. In a recent poll just 21%* of Britons trust politicians to tell the truth, so even with the latest scandal to hit Parliament, Government ministers don’t have very far to fall in the eyes of the public. But while politicians may be perhaps a lost cause in the trust stakes, what about the rest of us?
Reading about the demise of the Motorola mobile phone brand made me stop and think. Who would have thought that the name of the original inventor of the mobile phone and one-time world’s largest manufacturer of them, would be no more. Yet that’s the reality today. The very first mobile phone aimed at the consumer was launched by Motorola in 1992 in the UK – I know because my PR agency at the time was given the task of handling it. We spent most of our time trying to convince journalists that mobile phones were really very useful things. Continue reading